Providing access to socially impactful products and services at the last mile.
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/LUYM

Dharma Life Lights Up 16,000 Young Minds In 260 Villages on International Literacy Day

New Delhi, September 8, 2015: On World Literacy Day, thousands of village children across India will be mobilized through an initiative of Dharma Life/ Gajam India called ‘Lighting up Young Minds’. This interactive campaign will promote a three-fold message among rural communities – reading among rural children, giving a clear voice to their aspirations and demonstrating the benefits of clean energy technology to the entire community.

 

This campaign is conceptualized and executed by Dharma Life in partnership with Pratham Books’ Champions program where a community of volunteers uses one book to conduct reading sessions. These sessions are conducted free of cost and mostly with children from under-served communities. The 4th edition of ‘One Day, One Story’ will see more than 2,300 Champions conduct storytelling sessions in villages, towns and cities.

 

A vast number of Indians, especially rural people, do not develop to their fullest potential because the habit of reading is not inculcated during childhood. On World Literacy Day, Dharma Life’s village entrepreneurs will conduct interactive book reading sessions with 16,000 children across 260 villages. The activity is focused on making story books more accessible, making reading fun and inculcating reading as a habit. The entrepreneurs will read with children aged 8 to 15, from books given by Pratham – one of India’s leading NGOs in the field of education. To sustain the habit of reading, Pratham will provide the books to permanent libraries set up by Dharma Life.

 

In most villages, when the sun sets activities cease because daylight is no longer available or people resort to kerosene lamps, which have significant negative health and environmental impacts. Solar lanterns can help tackle this problem and enable children to continue reading into the night. To demonstrate this and motivate children, Dharma Life volunteers will organize the Night Time Imagination Tree activity, in which children from 1000 households across 5 villages will paint to express their ambitions and aspirations for the future under the light of multiple solar lanterns, long after the sun has set. The activity will also stimulate children’s’ imaginations. The Tree of Light will be maintained for a week, to encourage educational activities outside classrooms. The activity will also demonstrate the dangers of low lights and toxic fumes from kerosene lamps, prevalent sources of light in villages which lack alternatives.

Dharma Life will also set up ‘technology enabled experience zones’ in collaboration with Tata Trusts, CINI and the Sadguru Foundation. The experience zones will be set up in select villages, and will comprise of books and tablets with interactive content to be managed by an entrepreneur in the villages. The experience zones will help children get easy access to high quality reading content and facilitate sustained engagement with children.

Mr. Gaurav Mehta, Founder and CEO of Dharma Life/ Gajam India, says “Dharma Life/ Gajam India works for six major social causes of which, one of the most important is education. I firmly believe in Mandela’s statement that education is the most powerful weapon which you can use to change the world. We want to give rural children, who traditionally lack quality education, a tool to empower themselves. Also through this activity, we want to demonstrate the use of clean energy solar lanterns, which allow a village to continue activity, long after the setting of the sun. The campaign will run at least for the next year and we expect support from a large number of partners to reach every child in rural India. Through our endeavors, we hope to contribute towards a better educated generation, which understands and adopts the use of clean energy.”

On this occasion, Mr. Himanshu Giri, CEO, Pratham Books said, “I think this campaign is unique and

one of a kind in the way that it encourages volunteers to be actively involved in the process of reading promotion. This program is completely driven by our vibrant community and reaches kids through stories in the remotest places in India. Our objective through this effort is to galvanize partners who join us on our mission of getting ‘a book in every child’s hand.”

 

Mr. Ganesh Neelam, Development Manager, Tata Trusts stated “This initiative fits in well with the overall movement at Tata Trusts to enhance literacy through technology led solutions. We are privileged to associate with Dharma Life for the Lighting Up Young Minds project and are committed to making a real difference towards the rural communities.”

 

About Dharma Life/ Gajam India

Dharma Life/ Gajam India is a social enterprise that creates sustainable livelihoods through the creation of entrepreneurs who provide socially impactful products to consumers at the base of the pyramid.

 

The rural entrepreneurs who evolve to become change makers work on six major social causes – Health and Hygiene, Education, Access to Clean Energy, Livelihood and Lifestyle, Indoor Air Pollution and Nutrition. The company is presently operational in the states of Bihar, Uttar Pradesh, Maharashtra, Karnataka, Rajasthan and Gujarat, with a network of over 3500 rural entrepreneurs.

 

Dharma Life is an associate of IFC’s Lighting Asia/India program that aims to increase access to quality assured off-grid lighting products in rural India. Dharma Life works with multiple strategic partners such as Shell Foundation and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH to create a social impact. Dharma Life has a social impact products partnership with Tata Trusts in Gujarat.

 

 

Disclaimer: The contents and information contained in this document are intended for general marketing purposes and convenience of the reader only and should not be relied upon by any person as being complete or accurate. This business document is owned by the Company (“Gajam India Private Limited”) or its affiliates and is subject to copyright under the Copyright Act 1957 as amended from time to time and other applicable international copyright laws. The logos and names of the companies and products mentioned are copyright and/or trademarks of their respective owners. Some of the materials and graphical elements found on in the materials are subject to copyrights held by other organizations. In such cases, some restrictions on the reproduction of materials or graphical elements may apply and it may be necessary to seek permission from the rights holder prior to reproducing the material.”

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/Dharma Chef

Indoor air pollution is a big challenge in the rural landscape, it results from inefficient combustion of bio mass. Indoor air pollution leads to watery eyes, coughing, low growth, heart dieseas and cancer. 1 person loses his /her life every 20 secs in India due to indoor air pollution.

Dharma chef is an initiative by dharma life to create awareness around IAP by creating a village level cooking contest to induce adoption of healthier cooking options.

The objective of the programme is to bring clean cooking options to rural households and ensure sustained usage of the same by creating a 3 step approach

  • Awareness
  • Adoption
  • Usages

In order to achieve the objective:

  • The programme Dharma Chef is created by Dharma Life along with our key partners to create awareness and promote adoption of healthier cooking options (induction & chulha) and break myths that food cook on improved cookstoves are not tasty but it costly in terms of operation.

The contest intents to put across the above points in a fun filled way of organizing village/district/state level cooking completion on the improved cookstoves.

Terms & Conditions

By entering the “Dharma Chef” Contest, the Contestants agree to the following terms and conditions:-

 

1. Standard Terms

a)         This Contest is organized by Gajam India Private Limited. The contest involves the participants who register for the contest to prepare food items based on recipes chosen by the contestants. The contestant must bring all ingredients required for their recipe though cooking equipment will be provided by the organiser.

b)        The contest is open to all residents of India aged 18 years or over, except permanent and/or contract employees of Gajam India Private Limited.(including its associated and related companies) and their immediate family members (children, parents, brothers and sisters, including spouses).

c)         Representatives, employees, servants and/or agents of advertising and/or promotion service providers of Gajam India Private Limited. (Including its associated and related companies) and their immediate family members (children, parents, brothers and sisters, including spouses).

d)        By providing any cooking equipment, the organiser does not:

  • make any statement, representation, warranty or give any guarantee in relation to any cooking equipment used during the contest including its quality, standard, grade, composition, style, model, efficiency, usefulness or performance;
  • represent that any goods used or provided during the contest have approval of the organiser;

2. Qualifying Criteria

a)         The Participant can submit only prepare one recipe to participate in the contest.

b)        Winners will be chosen on the basis of food items prepared by the contestant based on their own  entries

c)         Entries/ recipes that are incomplete, illegible and/or fraudulent will be disqualified immediately.

d)        Gajam India Private Limited has the right to amend the Rules and Terms and Conditions of the contest at any time without prior notice and/or reason, including the nature of prizes offered.

e)        Gajam India Private Limited. reserves the right to request the winner to provide proof of identity & authenticity. Should the winner be unable to confirm and authenticate of his or her identity, the winner will be automatically disqualified and no substitute will be offered.

f)         Gajam India Private Limited. reserves the rights to use the names of contestant(s) in any medium for publicity.

3. Prizes

a)         Gajam India Private Limited. decides which winner receives what prize or certificate, as applicable. Any prize may not be exchanged for cash or for any other products.

b)        Winners will have to carry valid ID proof for verification.

c)         Each participant will receive a Certificate of Participation and any winners will receive a certificate of excellence.

d)        Winners will receive the Certificate / prizes on the day of the event.

e)        Gajam India Private Limited takes no responsibility and assume no liability in case any participant is not selected and/or awarded a certificate or prize.

4. Contest Rules and Regulations

a)         By participating in the contest, participants agree to be bound by the contest terms & conditions, and the decisions of Gajam India Private Limited.

b)        All participants must bear the commuting costs to reach the location of the Dharma Chef event.

c)         Gajam India Private Limited reserves the rights to alter the terms & conditions of the contest or any prizes offered or cancel any contest if it is no longer able to run the contest due to reasons beyond its control.

5. Copyright and Intellectual Property

  1. Gajam India Private Limited. hereby authorizes you to use the materials published by it on its Facebook page in relation to the contest, for non-commercial use only, provided any copy of these materials which you make shall contain all copyright and other proprietary notices and any disclaimer contained thereon and on the fan page.
  2. Nothing contained herein shall be construed as conferring by implication, estoppel or otherwise any license or right to use the intellectual property rights of Gajam India Private Limited or any third party..
  3. All recipes, photographs and associated material submitted, created or shared by you in connection with the contest, to the extent disclosed to Gajam India Private Limited automatically becomes exclusive property of Gajam India Private Limited, till perpetuity. You transfer full rights exclusively to us for the recipe, list of ingredients, photograph that you submit, create or share with us as part of this contest. You acknowledge that Gajam India Private Limited is free to reproduce, print, reprint and publicly display or use this material in any form; print, audio-visual and digital at any point in time in future, without paying any monetary or other compensation to you or assigning any credit for the recipe to you. You accept and certify the fact that in case of any dispute in future regarding originality or ownership of the recipe, you alone will be responsible for any legal or other liability arising out of the dispute and that Gajam India Private Limited or its affiliated organizations will be not be liable for such disputes in any matter whatsoever. The copyright in such recipe and/or photographs shall stand assigned for the entire term of the copyright throughout the world in favour of Gajam India Private Limited and for that purpose, you agree to forthwith enter into a Deed of Assignment to fulfil legal requirements, if necessary, without any monetary compensation from Gajam India Private Limited.

6. Disqualification

Gajam India Private Limited reserves the right at its sole discretion to disqualify any individual that it determines to be tampering with the entry process or the operation of the contest, to be acting in breach or potential breach of these contest terms and conditions. No correspondence shall be entertained in this regard.

Submissions, which do not relate to the topic, will be automatically disqualified. Entries shall not contain any material and/or statement which violates or infringes in any way upon the rights of others which is unlawful, threatening, abusive, defamatory, invasive of privacy or publicity rights, vulgar, obscene, profane, indecent or otherwise objectionable, which encourages conduct or is conduct that would constitute a criminal offense, gives rise to civil liability or otherwise violates any applicable law. Entries failing to comply with this provision will be disqualified without prior notification.

7. Judging

a)         By participating in the contest, a contestant agrees to be bound by the terms and conditions set therein and any decision made by the judges. Winner would be declared through fair competition and selection for participation is done only if the participants abide by the terms and conditions stipulated by Gajam India Private Limited. The decision of the judges would be final and binding on all participants and no further correspondence would be entertained in this regard. Contest winners are fully responsible for any injuries, damages or claims as a result of their participation in the contest.

8. Variation

a)         Gajam India Private Limited. reserves the right to amend, delete or add to the terms and conditions of the contest at any time without giving any prior notice to any party.

9. Confidentiality

a)         Any contestant’s personal data provided by contestants to Gajam India Private Limited. in connection with the contest shall be kept confidential except to any activities mentioned thereto. Gajam India Private Limited. shall take all reasonable precautions to preserve the integrity and prevent any corruption or loss, damage or destruction of contestant’s personal data.

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"The water purifier has been a great addition in solving the issue of unhygienic and contaminated water in this area. More and more people are getting to know me and they come to me for these products which Dharma Life provides."

Ramesh Babu Shahab Dage

/Inside Dharma Life

Dharma Life creates entrepreneurs at the village level and provides them with socially impactful products and services relevant to its causes. Dharma Life trains individuals at the last mile to become Dharma Life Entrepreneurs and provides them with developmental support. Dharma Life partners with corporates to provide a product range to meet the rural consumer’s need.

Creating DLEs (Dharma Life Entrepreneurs) and providing them with socially impactful products and services relevant to our causes!







Dharma Life Vision

Pioneer a movement where every individual earns a sustainable living, true respect and brings inclusive progress.

Dharma Life Mission

Develop a unique and sizeable community of social entrepreneurs by:

  • Delivering effective training in entrepreneurship, sales and marketing
  • Establishing a consciousness culture that help build purposeful careers
  • Providing access to networks and products that have a social impact
  • Developing monitoring and evaluation processes for continuous improvement



State: Rajashtan,
Districts: Ajmer, Abu Road, Kota.
State: Maharashtra,
Districts: Satara, Sangli, Kolhapur, Akola, Washim, Chandrapur, Mukutban, Nagpur, Katol.
State: Bihar,
Districts: Chapra, Aurangabad, Darbhanga, Sasaram, Nalanda, Vaishali, Patna.
State: Uttar Pradesh,
Districts: Basti, Faizabad, Fatehpur, Pratapgarh, Azamgarh, Raibareily, Lucknow, Agra, Bulandshahr, Aligarh.
State: Karnataka,
Districts: Belgaum, Chikmanglur, Shimoga, Dharwad.

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/Our History

Every home in every village with products and services that will enhance the quality of life brought to them by social village level entrepreneurs who live the values of Dharma Life and create a sustainable livelihood for themselves.

2015-16

2011-12

2009-10

The year of Scaling Up:

  • Execution and scale-up of model across:
    › Geographies
    › Partnerships
    › Products
  • Currently present across 50 districts, across 6 states (Rajasthan, Uttar Pradesh, Gujarat, Maharashtra, Bihar & Karnataka)
  • Strengthening of organisational backbone

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" Three things I was addicted to: sleeping for twelve hours, demanding extra money from my parents for silly things, and loitering around with a bunch of bogus friends.I remember how badly my parents used to scold me.  The Dharma Life journey, as DLE, has been extremely rewarding for me till date."

Ritesh Kumar

/People

Gaurav Mehta

Gaurav Mehta

Founder and CEO

Gaurav Mehta

Founder and CEO

Mr. Gaurav Mehta is the Founder and CEO of Project Dharma / Gajam India Private Limited. He has worked with Pratham since 2004 as a founder of the German Fundraising Chapter and on strategic initiatives with the CEO and Founder.
Mr. Mehta spent three years in the private equity space at General Atlantic, a large growth capital investment firm (until 2008). He focused his efforts on opportunities in the consumer and media and healthcare sectors across Europe. He also initiated and led General Atlantic’s clean energy efforts in Europe. Mr. Mehta was also appointed advisor to Commonwealth Business Council Clean Energy Initiative for the Indian Government in 2008.
Prior to General Atlantic, He worked at Morgan Stanley in London in the investment banking division, where he specialized in European capital products and healthcare investment banking. Significant transactions included landmark deals for KfW, Deutsche Telekom, Deutsche Postbank, Siemens and BMW.
He has also graduated with a BA degree with honors in International Business Studies and French from the European Business School, London. He also has an MBA from London Business School.

Maanav Yashroy

Maanav Yashroy

VP, Sales

Maanav Yashroy

VP, Sales

Specializes in building sustainable businesses leveraging opportunities at the BoP.

He is an MBA from MANAGE, Hyderabad with over 12 years of experience working with Reuters Market Light, ITC eChoupal and others.

Manish Tulsian

VP, Finance

Chartered Accountant by profession with expertise in financial control, compliance, taxation and business modelling.

He has over 15 years of experience working with JP Mars.

Rajeev Ranjan

Rajeev Ranjan

General Manager, HR

Rajeev Ranjan

General Manager, HR

Specializes in HR processes to attract, reward, nurture and retain talent.

An MBA from XISS, Ranchi, he has over 12 years of experience working with reputed organisations such as the India Today Group.

John Mullins

John Mullins

Associate Professor of Management Practice, London Business School

Pradeep Pursnani

Pradeep Pursnani

Deputy
Director,
Shell Foundation

Satyen Patel

Satyen Patel

President and
CEO of Kanusul
Capital LLC

Satyen Patel

President and CEO of Kanusul Capital LLC, non-executive Director (Member of the Board) Neilsoft Ltd., and ICON Aircraft, former CEO Nike Asia

Mr. Satyen Patel is currently President and CEO of Kanusul Capital LLC, and a non-executive Director (Member of the Board) for both Neilsoft Ltd. (www.neilsoft.com) and ICON Aircraft (www.iconaircraft.com).

From 2002 to 2009, Satyen was a founder and Vice Chairman of Scandent Group (a Private Equity fund) and Executive Vice-Chairman, of Cambridge Solutions Ltd. (an IT and BPO company listed on the Mumbai Stock Exchange).

Prior to that he held several senior management positions with multinational companies in the US and Singapore, including Managing Director of Nike (S. E. Asia & South Asia) based in Singapore from 1996 – 2001; Director of International Business Development with Pepsi Cola International at HQ in New York from 1991 – 1996; and Director of Strategic Development for Grand Met/The Pillsbury Company at HQ in Minneapolis from 1985 – 1991.

Satyen also held a non-executive Directorship with 3i plc Asia Pacific (PE/Venture Fund) from 1997-2001 in Singapore.

Shyam Parekh

Shyam Parekh

Principal,
Peak6
Advisors

Sunil Ghatnekar

Sunil Ghatnekar

Chief
Financial
Officer

Ujwal Thakar

Ujwal Thakar

Advisor, BFSI at PwC. Former CEO of Pratham India and GiveIndia.

Santosh

Santosh Singh

Chief Strategy Advisor

Parul

Parul Sardana

Chief Mentor – Strategy & Leadership

Gaurav Mehta

Gaurav Mehta

Founder and CEO

Gaurav Mehta

Founder and CEO

Mr. Gaurav Mehta is the Founder and CEO of Project Dharma / Gajam India Private Limited. He has worked with Pratham since 2004 as a founder of the German Fundraising Chapter and on strategic initiatives with the CEO and Founder.
Mr. Mehta spent three years in the private equity space at General Atlantic, a large growth capital investment firm (until 2008). He focused his efforts on opportunities in the consumer and media and healthcare sectors across Europe. He also initiated and led General Atlantic’s clean energy efforts in Europe. Mr. Mehta was also appointed advisor to Commonwealth Business Council Clean Energy Initiative for the Indian Government in 2008.
Prior to General Atlantic, He worked at Morgan Stanley in London in the investment banking division, where he specialized in European capital products and healthcare investment banking. Significant transactions included landmark deals for KfW, Deutsche Telekom, Deutsche Postbank, Siemens and BMW.
He has also graduated with a BA degree with honors in International Business Studies and French from the European Business School, London. He also has an MBA from London Business School.

Ankit Agarwal

Ankit Agarwal

Co-Founder

Ankit Agarwal

Vice President – Business Development at Sterlite Technologies

Mr. Agarwal is currently leading the Business Development of Sterlite Technologies for the last 1.5 years. In his current role, he is evaluating new business avenues, which have synergies with current manufacturing operations.
Prior to Sterlite Technologies, Mr. Agarwal was an Analyst for 3 years in the Investment Banking division of Deutsche Bank (London). He played a significant role in key cross-border transactions such as Tata Steel’s acquisition of Corus for US$12 billion.

Mr. Agarwal obtained his Masters in Business Administration (MBA) from the London Business School in March 2010. He obtained his Bachelor in Business Administration (BBA) from the University of Southern California in December 2004.Mr.

Agarwal is currently leading the Business Development of Sterlite Technologies for the last 1.5 years. In his current role, he is evaluating new business avenues, which have synergies with current manufacturing operations.

Vivek Makhija

Vivek Makhija

Co-Founder

Vivek Makhija

Consultant at Boston Consulting Group

Mr. Vivek Makhija supports the sales side of Project Dharma. He has a background in the consumer goods space with Cadbury and is currently working with the Boston Consulting Group. Mr. Makhija has an MBA from the London Business School(2010).

John Reade

John Reade

Co-Founder

John Reade

Global Strategist at Samsung

Mr. John Reade supports Project Dharma’s energy product portfolio and supply chain development.
Recently, Mr. Reade has worked as a strategy consultant for Samsung Corporation with a focus on consumer products. Previously, he developed Whirlpool Corporation’s strategy around Smart Grid and wrote their US Department of Energy Smart Grid grant, which was awarded for $40m.
Mr. Reade has also consulted for industrial clients exploring energy saving technologies and the startup phase of a demand response aggregator. He began his career by spending five years at General Electric developing high efficiency lighting solutions and managing global supply chain issues.
John Reade completed his BS in Chemical Engineering at Case Western Reserve University.
More recently, he graduated from London Business School with an MBA.

Lucio Baron

Lucio Baron

Co-Founder

Lucio Baron

Associate at McKinsey and Company

Mr. Lucio Baron supports Project Dharma on a strategy side. He is a McKinsey consultant who has worked on sales force strategy projects and on how to structure and size the sales team. He also holds an MBA from the London Business School (2010).

Nicolas Leschke

Nicolas Leschke

Co-Founder

Nicolas Leschke

Interims CEO at IGG Malzfabrik MbH; Founder of PlanetAudioGuide Italy

Mr. Nicolas B. Leschke works as a strategy coach for young Entrepreneurs. Throughout the last 7 years, Mr. Leschke has focused his efforts on entrepreneurship. He worked as Business Development Director for Entrepreneurs’ Organization in Europe, Africa and the Middle East. During that period he established the Accelerator Programin Germany, a catalyst for young entrepreneurs to build sustainable companies.
Prior to his work with Entrepreneurs Organization, he founded Planet Audio Guide in Italy, the first GPS audio-guided city tour in the world.
Nicolas B. Leschke graduated with a BA degree with honors in International Business Studies with French and Spanish from the European Business School, London.

Rahul Kapoor

Rahul Kapoor

Co-Founder

Siddharth Mathur

Siddharth Mathur

Co-Founder

Amit Mehra

Anju Shrivastava

Anshu Bhartia

Lucy Davis

Dr. Madhav Chavan

Parul Sardana

Dr. Rukmini Banerji

Santosh Singh

Supriyo Gupta

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/Social Causes

The problems are not only around the lack of access, they are also around the lack of awareness especially for issues like water-borne diseases, malnutrition, indoor air pollution. The following are the causes that Dharma Life works towards to improve lives of the consumers living at the last mile.

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/Product Catalogue

"Dharmalife is a social enterprise that aims to create sustainable livelihoods by creating entrepreneurs, who provide socially impactful products and services to consumers at the base of the pyramid at an affordable cost".

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/Media

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/Careers

Every home in every village with products and services that will enhance the quality of life brought to them by social village level entrepreneurs who live the values of Dharma Life.
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To whomsoever it may concern

It has come to our attention that certain individuals, claiming to be employees of Dharma Life Management Marketing Private Limited, have been luring individuals with promises of employment / jobs with our company, Gajam India Private Limited, which operates under the trade name Dharma Life. Please note that Gajam India Private Limited or Dharma Life, is in no manner connected with any such company. It also appears that no company under the name Dharma Life Management Marketing Private Limited exists. We urge all concerned to desist from dealing with Dharma Life Management Marketing Private Limited, either by doing business with them or accepting job offers from this entity, as it appears to be a fraud.

Kindly note that Gajam India Private Limited or its representatives does not take any monetary or other benefit for providing employment in the Company. Gajam India Private Limited will not accept any liability for any loss or damage that may be suffered or incurred directly or indirectly through dealings with any such fraudulent companies/ individuals and that any communication with the fraudulent companies/ individuals should not be treated as an offer or representation from Gajam India Private Limited.

Should you come across any such fraudulent incident or have any information regarding solicitation for recruitment or employment with Gajam India Private Limited, please assist us in taking appropriate action to curb such mala fide activities, by passing on relevant information to us at + 91 99118 26738 or email to laxdip.pendharkar@dharmalife.in

Gajam India Private Limited

Head Office

Delhi

Address: 1st Floor, 5, Sant Nagar, East of Kailash, New Delhi-110065, India

CIN :U74140DL2009FTC194614 | Website : www.dharmalife.in | Email : admin@dharmalife.in | Tel/Fax: +91 11 41018858
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Lighting up ​villages, one at a time

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